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  • How video impacts mobile web performance and UX, part 3: detecting and remedying issues Fri, 26 May 2017 13:03:39 +0000
    This column will explore how to detect, avoid and remedy issues with mobile video, to give your viewers the best possible experience with your video content and keep them engaged and watching your videos.
  • Taming the local search beast in a post-Possum and Fred world Thu, 25 May 2017 12:44:51 +0000
    Two of Google's recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
  • What does Google’s “Project Owl” mean for search and fake news? Wed, 24 May 2017 12:47:35 +0000
    In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
  • Targeting generational buzzwords like “Millennials” means targeting no-one Tue, 23 May 2017 13:45:35 +0000
    If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d ... read more
  • Google I/O: What’s going on with Progressive Web Apps? Tue, 23 May 2017 12:40:46 +0000
    At Google's developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP).
  • A visual guide to Pinterest advertising Mon, 22 May 2017 13:44:38 +0000
    Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such, it seems timely to take a step back and assess what options are open to marketers, and what you need to know before getting started with Pinterest advertising.
  • How video impacts mobile web performance and UX, part 2: autoplay and audio Fri, 19 May 2017 13:06:16 +0000
    Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. In Part 2 of our three-part series, we'll look at the contentious subject of autoplaying videos and their impact on mobile webpage performance, as well as how audio can delay page speed.
  • 7 advanced Google Shopping strategies [Infographic] Thu, 18 May 2017 13:06:47 +0000
    Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer.
  • International SEO: 5 ways to scale performance Wed, 17 May 2017 14:33:14 +0000
    The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
  • PPC 101: Eight tips to get started Tue, 16 May 2017 12:45:47 +0000
    PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you use it to increase ROI?
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