- A Keen Mind in Sheep’s Clothing Wed, 16 May 2012 18:00:57 +0000
Zuckerberg moves almost as fast as you can say “hoodie.” While we were feasting our eyes on the media’s fascination regarding Mark’s choice in clothing, Facebook donned itself in two more acquisitions. I say ‘more,’ in reference to the few-week lapse in acquisitions; as we all have heard, Facebook acquired startup Instagram as of late. [...]
- Ford Retains Confidence in Facebook Ads as GM Quits Wed, 16 May 2012 21:00:00 GMT
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site. - Life After Google Penguin – Going Beyond the Name Wed, 16 May 2012 13:00:00 GMT
Don't try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too. - 7 Time-Saving Google Analytics Custom Reports Wed, 16 May 2012 11:00:00 GMT
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight. - Piwik Open Source Analytics: A Primer Wed, 16 May 2012 09:00:00 GMT
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages. - Make Second Tier Search Engines Part of Your Lead Generation Strategy Wed, 16 May 2012 07:00:00 GMT
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can provide an abundance of traffic at a low cost. - Social Media Ad Spending Forecast to Hit $9.8 Billion by 2016 Wed, 16 May 2012 05:00:00 GMT
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent. - Embattled Yahoo CEO Leaves With $7 Million After 5 Months Tue, 15 May 2012 16:00:00 GMT
Yahoo has their fifth CEO in as many years, as Scott Thompson stepped down in the scandal over his padded resume. Investor hedge fund Loeb will exert greater control with three board seats, while Ross Levinsohn takes the interim CEO post. - 5 Vital Facebook Reports Every Community Manager Should Know Tue, 15 May 2012 13:00:00 GMT
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and how users are engaging with your competitors. - PPC Warfare: Get Out of the Trenches & Gain a New Strategic Perspective Tue, 15 May 2012 11:00:00 GMT
Sometimes you need to take a step back and review the PPC battleground from afar. Extract yourself from keyword-level analysis and take-in the bigger picture. Here are some motivational and rejuvenating tactics to help get you back on track. - Yahoo Genome Brings Big Data to Advertisers Tue, 15 May 2012 09:00:00 GMT
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with advertiser data, to perform predictive modeling for ad targeting and optimization. - A Facebook Search Engine to Rival Google? Users Dislike That Idea [Survey] Tue, 15 May 2012 05:00:00 GMT
A new survey finds 48 percent of respondents dislike the idea of Facebook launching its own search engine to directly compete with Google and Bing. The same survey also found Facebook could potentially capture 22 percent of the global search market. - Facebook's Instagram Purchase Faces Government Review Tue, 15 May 2012 01:00:00 GMT
Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several months, as U.S. regulators probe the deal. As part of the investigation, the Federal Trade Commission has contacted Google and Twitter. - Facebook App Center Announced Mon, 14 May 2012 23:00:00 GMT
Facebook has unveiled plans for its App Center service, which will allow developers to offer their applications to users as both free and paid applications on the iOS and Android mobile platforms, as well as desktop- and web-based applications. - Yahoo Search Market Share Losing Streak Extends to 8 Months Mon, 14 May 2012 19:30:00 GMT
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture. - How to Get Rid of Unwanted Backlinks Mon, 14 May 2012 13:00:00 GMT
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help you hunt down people who can remove those links.
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